Getting the job, finishing the degree, hitting the milestone — and immediately minimizing it before anyone else can. For many Asian Americans, the reflex to downplay achievement is so deeply wired that genuine pride feels almost dangerous. This is about untangling where that reflex comes from, and what it actually takes to let a win be a win.
Aug 03, 2026
From TikTok gua sha tutorials to $45 ashwagandha lattes, Asian wellness traditions are having a serious moment in the US. But as these practices go mainstream, it's worth asking: what's genuinely beneficial, what's overhyped, and who's actually profiting from centuries of cultural knowledge?
Jul 11, 2026